The 4 Elements of The Perfect Shave®

An innovative path to The Perfect Shave experience.

Each step is expertly crafted to achieve optimal shaving results, while transforming the shave
from a chore to a prized part of the morning ritual.

  1. 1 Prepare

    Our Pre-Shave Oil provides a protective barrier and improves razor glide. Always use hot water while shaving to soften the beard and open pores. For the best results, shave after or during a hot shower.

    Shop all PREPARE products Shop Pre-Shave Oil, or Shop Pre-Shave Gel
  2. 2 Lather Up!

    Next, apply The Art of Shaving Shaving Cream, formulated with glycerin for a close and comfortable shave. Use our Badger Shaving Brush to generate a rich, warm lather right on your face.

    Shop all LATHER UP! products Shop Shaving Cream, or Shop Brushes
  3. 3 Shave

    Dip a clean, sharp blade in hot water. Using gentle pressure, shave with the grain of your beard. Notice that the hair may grow in different directions. For a closer shave, re-lather and shave gently against the grain.

    Shop all SHAVE products Shop Fusion Razors, Shop Straight Razors,
    or Shop Safety Razors
  4. 4 Moisturize

    After shaving, rinse with cold water and pat dry. Use The Art of Shaving After-Shave Balm, formulated with Shea butter and jojoba oil to revitalize and soothe dry skin after shaving.

    Shop all MOISTURIZE products Shop After Shave Gel, or Shop After Shave Balm
View The 4 Elements of the Perfect Shave® in action!

Shop Aroma Collection

Our aroma collection features a unique blends of 100% pure essential oils.

Shop Complete Shaving Kits

Our shaving kits offer the complete Perfect Shave experience at home, or on the road.