The 4 Elements of The Perfect Shave®
An innovative path to The Perfect Shave™ experience.
Each step is expertly crafted to achieve optimal shaving results, while transforming the shave
from a chore to a prized part of the morning ritual.
Our Pre-Shave Oil provides a protective barrier and improves razor glide. Always use hot water while shaving to soften the beard and open pores. For the best results, shave after or during a hot shower.Shop all PREPARE products
2 Lather Up!
Next, apply The Art of Shaving Shaving Cream, formulated with glycerin for a close and comfortable shave. Use our Badger Shaving Brush to generate a rich, warm lather right on your face.Shop all LATHER UP! products
Dip a clean, sharp blade in hot water. Using gentle pressure, shave with the grain of your beard. Notice that the hair may grow in different directions. For a closer shave, re-lather and shave gently against the grain.Shop all SHAVE products
After shaving, rinse with cold water and pat dry. Use The Art of Shaving After-Shave Balm, formulated with Shea butter and jojoba oil to revitalize and soothe dry skin after shaving.Shop all MOISTURIZE products