An innovative path to an exceptional shave. Each
step is expertly crafted to achieve optimal results,
while transforming your shave from a routine
chore to a prized part of
your morning ritual.

The 4 Elements of the Perfect Shave

Pre-shave oil
Shaving cream
Shaving brush
After shave balm

Pre-Shave Oil
Pre-Shave Oil softens the beard and prepares the skin for a close and comfortable shave without leaving an oily residue. It is formulated with a unique blend of botanical ingredients and essential oils.

Shaving Cream
Softens and lifts the beard for a close and comfortable shave, and protects the skin from irritation and razor burn. Rich with glycerin, coconut oil and essential oils, the shaving cream leaves your skin smooth and moisturized.

Shaving Brush
All of our brush handles are designed for elegance and durability, as well as for their comfortable shape. Handmade from the finest badger hair. Includes your choice of three different brush grades - Pure, Fine & SilverTip.

After-Shave Balm
Refreshes and hydrates to soothe the skin after shaving. Formulated with shea butter and a touch of grapeseed extract, it moisturizes and revitalizes to promote healthy looking skin.

The quality of a brush depends on the quality of the badger hair used. The density and softness of the bristles determine how much water the brush retains and the richness of the lather it generates.

Use the slider below to explore the grades of badger hair that we employ.

Pure Badger
Fine Badger
Silvertip Badger

Made with 100% genuine badger hair, our Pure Badger brushes are ideal for first-time users.

A hand-crafted brush with softer bristles, our Fine Badger brushes are ideal for men with sensitive skin.

Our Silvertip Badger brushes feature hand-selected Silvertip Badger hair. An unparallelled lather experience.


Our Pre-Shave Oil provides a protective barrier and improves razor glide. Always use hot water while shaving to soften the beard and open pores. For the best results, shave after or during a hot shower.


Next, apply The Art of Shaving Shaving Cream, formulated with glycerin for a close and comfortable shave. Use our Badger Shaving Brush to generate a rich, warm lather right on your face.


Dip a sharp blade in hot water. Shave with the grain of your beard, noting that the hair may grow in different directions. For a closer shave, re-lather and shave gently against the grain.


After shaving, rinse with cold water and pat dry. Use The Art of Shaving After-Shave Balm, formulated with Shea butter and jojoba oil to revitalize and soothe dry skin after shaving.

Elevate your shave: Pair a Full Size Kit with a premium Razor from our collection.
The 4 elements of the perfect shave

Ocean Kelp

You can use our interactive customization tool to select your ideal Full size Kit. If you still have questions, we invite you to stop by one of our shops to speak with a shaving consultant.


Or, find your nearest store